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100% clean, salon quality products intentionally formulated for real, glorious, Indian hair.
the crowd favourites
  • Dry Shampoo Limited Edition Box
    NEW LAUNCH

    Dry Shampoo Limited Edition Box

    Sale

    Dry Shampoo Limited Edition Box

    ₹ 949
    ₹ 1,050 ₹ 949

    A dry shampoo and brush duo for fresh roots and flawless touch-ups

    LIMITED EDITION!
    Sale
  • On The Fly (Pack of 2)
    BESTSELLER

    On The Fly (Pack of 2)

    Sale

    On The Fly (Pack of 2)

    ₹ 899
    ₹ 1,090 ₹ 899

    Your trusted quick solve for flyaways, baby-hairs and frizz!

    2 MINIS + FREE SHIPPING
    Sale
  • Rinse & Shine Duo
    BESTSELLER

    Rinse & Shine Duo

    Sale

    Rinse & Shine Duo

    ₹ 1,249
    ₹ 1,320 ₹ 1,249

    Wash day winners to cleanse and condition!

    FREE GIFT WORTH ₹500
    Sale
  • Ditch-The-Frizz Trio
    MUST HAVE

    Ditch-The-Frizz Trio

    Sale

    Ditch-The-Frizz Trio

    ₹ 1,799
    ₹ 1,915 ₹ 1,799

    Ultimate frizz control for smooth, bouncy, and healthy hair

    BUY NOW FOR ₹1,620 🪩
    Sale
  • The Headliner and Finisher Duo
    NEW LAUNCH

    The Headliner and Finisher Duo

    Sale

    The Headliner and Finisher Duo

    ₹ 899
    ₹ 995 ₹ 899

    A strong hold wax stick and brush for those perfect slick backs!

    2 MINIS + FREE SHIPPING
    Sale
  • Cheat Day Dry Shampoo
    NEW LAUNCH

    Cheat Day Dry Shampoo

    Sale

    Cheat Day Dry Shampoo

    ₹ 699
    ₹ 725 ₹ 699

    A dry shampoo for fresh, voluminous second-day hair

    2 MINIS + FREE SHIPPING
    Sale
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OUR PRODUCT PLAYBOOK

PERFECTED FOR INDIAN STRANDS

PERFECTED FOR INDIAN STRANDS

Our products are intentionally formulated for Indian hair types, weather, and habits

FORMULATED BY SCIENTISTS

FORMULATED BY SCIENTISTS

Every product is developed by our expert team of scientists, with inputs from dermatologists, trichologists and hair stylists

INNOVATION <br> NON-STOP

INNOVATION
NON-STOP

Never the same ol' formulas in new bottles - every Moxie product embodies progressive innovation, from efficacy to active ingredients

SQUEAKY <br> CLEAN

SQUEAKY
CLEAN

We're vegan and cruelty free, and none of the 1400+ blacklisted ingredients on our Moxie List of Nasties make it into our products

HOLISTIC HAIR <br> ROUTINES

HOLISTIC HAIR
ROUTINES

Our ranges are designed to cleanse, condition, enhance and style - ensuring 360-degree holistic care for your hair

SPECIALISED HAIR SOLUTIONS

SPECIALISED HAIR SOLUTIONS

The fact is, different hair needs different care - so our formulas are tailored to solve for different hair types, textures and concerns

WE KEEP IT <br> REAL

WE KEEP IT
REAL

Real people, real hair, real results - we never show photoshopped or retouched images, because real hair is beautiful hair. Period

HIGHEST PERFORMING INGREDIENTS

HIGHEST PERFORMING INGREDIENTS

We spend 3-4x more than average sourcing the highest performing actives and bioactives — and it's so worth it

curate your hair care
Hear it from Soumya
AGE
22
CONCERN
Frizz
TYPE
Wavy (2C)

“The wavy routine is a literal game changer - I never even knew my hair had the potential for such defined, frizz-free waves! OBSESSED.”

Delhi
Shop the Wave Enhancing Range
Hear it from Indira
AGE
25
CONCERN
Frizz
TYPE
Curly (3A)

"The curl cream and serum gel are SUCH game changers. No frizz, so defined, AND lots of volume - these are my ride-or-die 🫰🏽"

Chennai
Shop the Curl Defining Range
Hear it from Tanya
AGE
28
CONCERN
Colour damage
TYPE
wavy (2A)

"My hair became super dry and frizzy after I got it coloured. Nothing has worked this well - they feel insanely soft and look SO healthy. Can't recommend enough!"

Mumbai
Shop the Frizz Fighting Range
  • Ditch-The-Frizz Trio
    MUST HAVE

    Ditch-The-Frizz Trio

    Sale

    Ditch-The-Frizz Trio

    ₹ 1,799
    ₹ 1,915 ₹ 1,799

    Ultimate frizz control for smooth, bouncy, and healthy hair

    BUY NOW FOR ₹1,620 🪩
    Sale
  • Frizz Fighting Hair Serum (With SPF35)
    BESTSELLER

    Frizz Fighting Hair Serum (With SPF35)

    Sale

    Frizz Fighting Hair Serum (With SPF35)

    ₹ 569
    ₹ 595 ₹ 569

    Moisturiser + sunscreen for your hair in a milky, no-silicone formula

    2 MINIS + FREE SHIPPING
    Sale
  • Rinse & Shine Duo
    BESTSELLER

    Rinse & Shine Duo

    Sale

    Rinse & Shine Duo

    ₹ 1,249
    ₹ 1,320 ₹ 1,249

    Wash day winners to cleanse and condition!

    FREE GIFT WORTH ₹500
    Sale
  • On The Fly (Pack of 2)
    BESTSELLER

    On The Fly (Pack of 2)

    Sale

    On The Fly (Pack of 2)

    ₹ 899
    ₹ 1,090 ₹ 899

    Your trusted quick solve for flyaways, baby-hairs and frizz!

    2 MINIS + FREE SHIPPING
    Sale
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FIND YOUR PERFECT
HAIR ROUTINE

No two strands are the same, and neither is their care. Discover your hair texture and type, and treat yourself to some tailor-made hair care!

take the quiz
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