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100% clean, salon quality products intentionally formulated for real, glorious, Indian hair.
the crowd favourites
  • FlyFix (Pack of 2)
    BESTSELLER

    FlyFix (Pack of 2)

    Sale

    FlyFix (Pack of 2)

    ₹ 899
    ₹ 1,090 ₹ 899

    Your trusted quick solve for flyaways, baby-hairs and frizz!
    Sale
  • Rinse & Shine Duo
    BESTSELLER

    Rinse & Shine Duo

    Sale

    Rinse & Shine Duo

    ₹ 1,302
    ₹ 1,320 ₹ 1,302

    Wash day winners to cleanse and condition!
    Sale
  • Just-The-Essentials Wavy Trio
    BESTSELLER

    Just-The-Essentials Wavy Trio

    Sale

    Just-The-Essentials Wavy Trio

    ₹ 1,922
    ₹ 1,945 ₹ 1,922

    Your simple 3-step routine for a quick and easy wash day

    FREE GIFT WORTH ₹350
    Sale
  • The Moxie Wavy Routine

    The Moxie Wavy Routine

    Sale

    The Moxie Wavy Routine

    ₹ 2,547
    ₹ 2,570 ₹ 2,547

    Your A-Z for soft and bouncy waves!

    FREE GIFT WORTH ₹350
    Sale
  • Curly Vibe Setter Duo
    BESTSELLER

    Curly Vibe Setter Duo

    Sale

    Curly Vibe Setter Duo

    ₹ 1,232
    ₹ 1,250 ₹ 1,232

    The power duo to define your curls and conquer frizz

    Free gift worth ₹200
    Sale
  • The Moxie Curly Routine
    BESTSELLER

    The Moxie Curly Routine

    Sale

    The Moxie Curly Routine

    ₹ 2,547
    ₹ 2,570 ₹ 2,547

    Your A-Z for healthy and defined curls!

    FREE GIFT WORTH ₹350
    Sale
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OUR PRODUCT PLAYBOOK

PERFECTED FOR INDIAN STRANDS

Our products are intentionally formulated for Indian hair types, weather, and habits

FORMULATED BY SCIENTISTS

Every product is developed by our expert team of scientists, with inputs from dermatologists, trichologists and hair stylists

INNOVATION
NON-STOP

Never the same ol' formulas in new bottles - every Moxie product embodies progressive innovation, from efficacy to active ingredients

SQUEAKY
CLEAN

We're vegan and cruelty free, and none of the 1400+ blacklisted ingredients on our Moxie List of Nasties make it into our products

HOLISTIC HAIR
ROUTINES

Our ranges are designed to cleanse, condition, enhance and style - ensuring 360-degree holistic care for your hair

SPECIALISED HAIR SOLUTIONS

The fact is, different hair needs different care - so our formulas are tailored to solve for different hair types, textures and concerns

WE KEEP IT
REAL

Real people, real hair, real results - we never show photoshopped or retouched images, because real hair is beautiful hair. Period

HIGHEST PERFORMING INGREDIENTS

We spend 3-4x more than average sourcing the highest performing actives and bioactives — and it's so worth it

curate your hair care
Hear it from Soumya
AGE
22
CONCERN
Frizz
TYPE
Wavy (2C)

“The wavy routine is a literal game changer - I never even knew my hair had the potential for such defined, frizz-free waves! OBSESSED.”

Delhi
Shop the Wave Enhancing Range
Hear it from Arya
AGE
21
CONCERN
Frizz
TYPE
Curly (3A)

"The curl cream and serum gel are SUCH game changers. No frizz, so defined, AND lots of volume - these are my ride-or-die 🫰🏽"

Chennai
Shop the Curl Defining Range
Hear it from Tanya
AGE
28
CONCERN
Colour damage
TYPE
wavy (2A)

"My hair became super dry and frizzy after I got it coloured. Nothing has worked this well - they feel insanely soft and look SO healthy. Can't recommend enough!"

Mumbai
Shop the Frizz Fighting Range

FIND YOUR PERFECT
HAIR ROUTINE

No two strands are the same, and neither is their care. Discover your hair texture and type, and treat yourself to some tailor-made hair care!

take the quiz
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