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100% clean, salon quality products intentionally formulated for real, glorious, Indian hair.
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OUR PRODUCT PLAYBOOK

PERFECTED FOR INDIAN STRANDS

Our products are intentionally formulated for Indian hair types, weather, and habits

FORMULATED BY SCIENTISTS

Every product is developed by our expert team of scientists, with inputs from dermatologists, trichologists and hair stylists

INNOVATION
NON-STOP

Never the same ol' formulas in new bottles - every Moxie product embodies progressive innovation, from efficacy to active ingredients

SQUEAKY
CLEAN

We're vegan and cruelty free, and none of the 1400+ blacklisted ingredients on our Moxie List of Nasties make it into our products

HOLISTIC HAIR
ROUTINES

Our ranges are designed to cleanse, condition, enhance and style - ensuring 360-degree holistic care for your hair

SPECIALISED HAIR SOLUTIONS

The fact is, different hair needs different care - so our formulas are tailored to solve for different hair types, textures and concerns

WE KEEP IT
REAL

Real people, real hair, real results - we never show photoshopped or retouched images, because real hair is beautiful hair. Period

HIGHEST PERFORMING INGREDIENTS

We spend 3-4x more than average sourcing the highest performing actives and bioactives — and it's so worth it

curate your hair care
Hear it from Soumya
AGE
22
CONCERN
Frizz
TYPE
Wavy (2C)

“The wavy routine is a literal game changer - I never even knew my hair had the potential for such defined, frizz-free waves! OBSESSED.”

Delhi
Shop the Wave Enhancing Range
Hear it from Indira
AGE
25
CONCERN
Frizz
TYPE
Curly (3A)

"The curl cream and serum gel are SUCH game changers. No frizz, so defined, AND lots of volume - these are my ride-or-die 🫰🏽"

Chennai
Shop the Curl Defining Range
Hear it from Tanya
AGE
28
CONCERN
Colour damage
TYPE
wavy (2A)

"My hair became super dry and frizzy after I got it coloured. Nothing has worked this well - they feel insanely soft and look SO healthy. Can't recommend enough!"

Mumbai
Shop the Frizz Fighting Range

FIND YOUR PERFECT
HAIR ROUTINE

No two strands are the same, and neither is their care. Discover your hair texture and type, and treat yourself to some tailor-made hair care!

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