Gentle Cleansing Shampoo, 50ml
Gentle Cleansing Shampoo, 50ml
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Benefits




Ingredients



How To Use
FAQs










Digits Don't Lie
Digits Don't Lie
1.5x
stronger hair as per lab analysis
95%
users reported buildup-free scalp
97%
users reported significantly softer hair






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our product playbook
PERFECTED FOR INDIAN STRANDS
Our products are intentionally formulated for Indian hair types, weather, and habits
FORMULATED BY SCIENTISTS
Every product is developed by our expert team of scientists, with inputs from dermatologists, trichologists and hair stylists
INNOVATION
NON-STOP
Never the same ol' formulas in new bottles - every Moxie product embodies progressive innovation, from efficacy to active ingredients
SQUEAKY
CLEAN
We're vegan and cruelty free, and none of the 1400+ blacklisted ingredients on our Moxie List of Nasties make it into our products
HOLISTIC HAIR
ROUTINES
Our ranges are designed to cleanse, condition, enhance and style - ensuring 360-degree holistic care for your hair
SPECIALISED HAIR SOLUTIONS
The fact is, different hair needs different care - so our formulas are tailored to solve for different hair types, textures and concerns
WE KEEP IT REAL
Real people, real hair, real results - we never show photoshopped or retouched images, because real hair is beautiful hair. Period
HIGHEST PERFORMING INGREDIENTS
We spend 3-4x more than average sourcing the highest performing actives and bioactives — and it's so worth it
Gentle Cleansing Shampoo, 500ml
Product is really good
Gentle Cleansing Shampoo, 500ml
Gentle Cleansing Shampoo
Just simply love the shampoo, have all the Moxie range. The product is true to its words